Thursday, March 24, 2011
#Bento4Japan, which has so far raised $2000 in the 9 days it's been operating. I attribute its effectiveness to the power of social media, driving people to learn about the situation in Japan and realize the dire nature of the living conditions in the hardest hit areas. It can be hard to separate the facts from the hype, and much of the information I've been getting has been from Maki of JustBento, who has dedicated the past week and a half to culling the news from Japan and numerous other sources via her twitter account @makiwi. Along the way she's encountered a great deal of hysteria and misinformation, so she's posted a message on her site detailing what she feels is important for caring members of the world community right now: in short, to interpret the news thoughtfully and respond rationally. Yep, always a good idea.
Anyway, #Bento4Japan is still going strong. These auctions are all by donation, and 100% of sales goes to disaster relief. We've had several corporate donors join us, which makes for exciting new merchandise. For example, this LunchBots Uno I used today. You may have noticed I use it quite frequently; at least once a week. There's a reason for that-- it's a fantastic box! All stainless steel, sturdy and practical. And, it's up for auction right now. Want to skip over there and take a look? Go ahead. I don't mind. ^_^